So you’ve just finished building a website and are ready to share it with the rest of the world. After all, what good is a website if no one comes to look at it? You don’t have to spend a lot of money to promote your website. In fact, you don’t need to spend any money at all.
We’re sure you’ve seen articles like this one that claim to show you “x amount of free advice” to do something, only to reveal a large, red price tag at the end. This isn’t going to be one of those posts. Everything on this list will keep your wallet closed.
Continue reading to learn the top ten free techniques to advertise your website.
How do you publicize your website?
- Improve the SEO of your website.
- Use email marketing to your advantage.
- Create a blog.
- Consider guest blogging.
- Use social media to your advantage.
- Submit your website to search engines and online directories.
- Make a forum post
- With outreach marketing, you can reach out to people.
- Declare it in your signature.
- Prioritize quality.
1. Improve your website’s search engine optimization
SEO, or search engine optimization, is one of the most successful ways to market a website by helping it rank higher in Google and other search engines. Unlike paid search ads, SEO is completely free – anyone can compete based on the quality of the information they publish, the fluidity of the navigation they provide, and the number of links they receive from other websites.
You may improve your SEO by using specific keywords and phrases across your website, adding alt text to your photos, and optimizing your headings to help search engines find your site.
Because SEO takes time and work, SEO solutions help speed up the process. Wix SEO, for example, leads you through the entire process from beginning to end, giving you with a simple checklist of everything you need to optimize on your website in order for it to appear in search engine results. And to start with SEO, you can either do your own, building up the website searchability and visibility with the right methods and techniques, or you can simply engage a reliable SEO company in Malaysia.
2. Use email marketing to your advantage
There’s a reason why email marketing is often toward the top of articles about how to increase website traffic. Why? Because it has been demonstrated to work time and time again.
Because newsletters are a direct form of communication between you and your potential clients, they are a particularly successful kind of email marketing. They can also assist you in gaining subscribers and driving traffic to your website. Keep your content punchy and direct, and utilize obvious calls-to-action that encourage readers to click to make an engaging newsletter. This will help your material stand out among the many different newsletters that your readers may get.
As a result, email marketing is an essential component of every marketing strategy. Wix’s email marketing services will assist you in quickly creating, sending, and sharing professional email newsletters and other email marketing campaigns.
3. Create a blog
When thinking about how to advertise your website, creating a blog is an excellent way to improve your SEO and boost your site’s search engine ranking. People will be able to find your site and learn more about your company if you blog. Furthermore, it assists you in establishing yourself as an expert in your subject and can significantly enhance your conversion rate.
Writing blog entries pushes you to conduct market research, which expands your knowledge and professional abilities. Wix simplifies the technical side of launching a blog by making it simple to add a blog to your website.
Even if you’re not much of a writer, having a blog on your website can help you build brand awareness and improve visitors.
4. Consider guest blogging.
Collaboration with a guest blogger can help you promote your website even more. You broaden your reach to their readership and acquire excellent leads when another writer in your field posts an article on your site. Furthermore, networking with experienced writers in your field will help you expand your own network. This can increase your visibility, traffic, and social media shares.
On the other hand, you can promote your own website by being a guest blogger. If you follow this path, you will be writing content for websites other than your own.
This is an important marketing approach that pays off handsomely. First, including a link to your site in a guest post or author bio improves your SEO. Second, it raises brand exposure by encouraging new audiences to visit your website and browse.
5. Use social media to your advantage
Social media isn’t simply for your high school classmates to post images of their kids or snap images of what they ate for lunch. It’s also a good technique to advertise a website because it allows companies to reach a wider audience and raise brand awareness.
Social media marketing is vital for engaging followers, whether it’s on Facebook, Twitter, or Instagram. Importantly, creating great content improves the likelihood that your audience will share it, resulting in free website promotion. The more individuals that click on your material, the better your chances of increasing website traffic and raising your conversion rate are.
Remember to cross-promote so that as much of your content as possible reaches all of your networks. You can, for example, tweet your Instagram video or publish a link to your most recent blog article on your Facebook page. You may also include a social bar on your website so that users can easily find and share your material on social media.
6. Submit your website to search engines and online directories
You should submit your website to internet directories in addition to optimizing your SEO to help people find it. People can easily find your URL and navigate to your site using online directories. There may be a directory for your unique business type depending on your industry.
If you have a physical location, submitting to local directories is even more beneficial. Free services such as Google My Business allow you to claim your business so that when someone searches for it, a comprehensive set of details – including your website, opening hours, contact information, and a map of your location – appears on the results page. Angie’s List, Yellow Pages, and Yelp are three other places where you should consider putting your website.
7. Participate in online forums
Consider using forums to advertise your website to a new audience. One option is to establish a thread on a popular forum such as Reddit and let others judge whether or not it is worthy of being upvoted. Another alternative is to join an existing conversation thread and, when appropriate, refer to your website.
Whatever technique you take, keep in mind that you should only link to your website from these posts if it is actually beneficial in supplementing your response. You risk coming across as spammy if you don’t.
8. Use outreach marketing to reach out to people.
Connecting with others in your industry, such as bloggers, influencers, and other professionals, to promote your website is known as outreach marketing. Ideally, you’ll be able to establish a long-term relationship with these individuals who can assist you in increasing the visibility of your website.
The method begins with setting your marketing objectives and then locating people who can assist you in achieving them. This entails sending out a pitch and, if required, following up. Send your pitch via email or through social media networks like LinkedIn and Twitter.
9. Say it with your signature
Your email signature is a strong yet underappreciated feature that acts as an online business card. Make sure to include your company logo, links to your social media profiles and website, as well as any other contact information in your email signature. This adds a personal touch to your emails while also promoting your website to your recipients.
10. Prioritize quality.
Your focus should be on posting authoritative, helpful material while learning how to promote your website. This is true regardless of which advertising techniques you use, whether it’s social media, blogging, or collaborating with influencers. While you may be anxious to get the word out as soon as possible, prioritizing quality over quantity can help you create trust with your audience and move them along the marketing funnel. In the long run, this is one of the best things you can do for your company.
